In marketing, a corporate identity is the "persona" of a corporation which is designed to attain business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity is often viewed as being composed of three parts:
Corporate identity has become a universal technique for promoting companies and improving corporate culture.
Branding is a collection of experiences and associations connected with a product, service, person or any other entity. Branding is the process of creating and disseminating unique, identifiable trademark that can be applied to the entire corporate identity as well as to individual product and services. A properly managed brand is publicly distinguishable, easily communicated, effectively marketed concept that creates value and influence.
When we speak about branding it’s not uncommon for people to mistake their logo as their "branding". Your logo is only one piece of your branding strategy. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer.
Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies". There are 3 basic concepts to branding:
Branding is the essence of who you are as a company, represented by every point of contact you have with a customer or prospect – from your name, logo and Website, to the way you answer the phone.