Advertising Campaigns

it's By Dezign's professional staff will simplify the process of ad placement  with local and national media for print and radio advertising.  We will develop advertising campaigns to promote a specific event or as part of your corporate image branding.  By combining the benefits of print and electronic media, we will walk you through the process of creating a theme that will make it easy for people to remember who you are by branding your products and services.  We take your Ideas from concept to completion!

Telling Your Business' Story

Advertising really boils down to telling a story in order to convey a message about your business, products, or services. Advertising “stories” can be told with words, sounds, videos, or even simply using images. In the world of advertising creativity does count, but being clear about your message is even more important. An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

The critical part of making an advertising campaign is determining a champion theme, as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities.

There are many different types of consumer groups, so you cannot to reach everyone with a single ad campaign. Target a particular group (i.e., working mothers, homeowners in a particular area, pet owners, etc.) and address their specific interests. Providing broad, or too much information in ad campaigns, tends to turn customers off. To create a successful ad:

  • Keep ad campaigns small and simple
  • Choose a specific consumer group to target
  • Do not use ads to promote personal, religious, or political agendas
  • Choose a specific product, product line or service to promote
  • Offer discounts or incentives – everyone loves a bargain.

Here are a few basic ways to begin:

  • Business Cards – The Little Big Promoter
  • Start a Blog
  • Buy a Domain and Start a Website
  • Pay-Per-Click and Other Internet Ad Services