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Marketing vs. Advertising

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Massive Recall, We Goofed

Well guys, last week the Bureau of Temporal Stability stopped by our offices. Unfortunately, it turns out that there are some legal restrictions when it comes to passing out time machines. Let me tell you, they were awfully angry about the results of our first few sales, though personally I have no problems with our new Dinosaur Overlords.

Anyway, long story short, we’re not going to be able to continue production on our new Paradox™ line. In fact, we’re going to have to ask everybody who has purchased one of these bicycles to return them. Don’t worry though, we’ll be providing you with full refunds. If you have any questions, about this recall, please feel free to give us a call.

Announcing New Product Launch

We’re proud to announce the launch of our new Paradox™ line of Time-Traveling Bicycles. That’s right, you too can explore the mysteries of the past or view wonders of the future just by hopping on one of our bicycles!

I’m sure you’re wondering how we came up with Time Travel. Well, our lead engineer was trying to figure out how to make our electric bikes require even less physical exertion, and he stumbled upon a happy accident. It turns out that, after a few modifications, taking one of our electric models over a speed of 88 miles an hour allows you to bypass the laws of the physics. Awesome!

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Overview

Marketing

Let's review the formal definitions of each and then an explanation of how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie. Inside that pie you have slices for advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.